By admin on January 23, 2012
Put the average company into a high-growth situation (for its industry) for the first time, and you’ll soon see overoptimism sprouting everywhere. In the aftermath of the Arab oil embargo and the subsequent rise in the cost of energy, Americans began using all sorts of new ways to reduce their energy use and costs.
One idea [...]
Posted in General Information | Tagged be, careful, continue, dont, fastmoving, often, trends
By admin on January 21, 2012
The Payment Card Industry Data Security Standard or PCI DSS levies requirements on credit card merchants to safeguard consumers’ credit information from malicious behaviour from identity thieves.
The payment card industry providers such as VISA, MasterCard and American Express are now enforcing PCI compliance. Non-compliance can result in fines, restrictions or possibly permanent expulsion from card [...]
Posted in General Information | Tagged and, be, compliant, how, pci, to, why
By admin on November 3, 2011
The target decision is the easy phase, the more demanding is to define business strategy, i.e. with which long term actions the affiliate business owner will reach his targets, what is the schedule and the budget?
I remember, when I was in the affiliate business starting phase, I thought on which ground should I build [...]
Posted in General Information | Tagged a, affiliate, be, Business, kidding, must, strategy, without, you
By admin on October 16, 2011
I had a passionate conversation with my cousin over this idea of “Internet Marketing”. He asked as many questions as I can answer accordingly.
One significant question he asked is about how to compete with ’so many people and websites’ in this business. This is the first time I’m ever asked such a question since I [...]
Posted in General Information | Tagged 3, be, competitors, out, tips, wipe, with, your
By admin on October 2, 2011
When business conditions turn negative, take a deep breath and relax. Most circumstances are not nearly as threatening as they first appear. When dealing with the defensive postures that arise in an irresistible-force situation, a good first step is to ask how the changed circumstances could be turned into a benefit.
For example, a source [...]
Posted in General Information | Tagged a, adverse, be, blessing, can, conditions, consider, disguise, how, in
By admin on September 18, 2011
Perhaps one of the most persistent forms of defensiveness is the sense that the enterprise is going in the right direction, but is just not executing that direction well enough. Beware the popular answer: Let’s take the most direct route from here to there, and keep it simple.
Here’s why that route is dangerous: In [...]
Posted in General Information | Tagged and, be, beware, current, expensive, growth, it, longest, may, most, path, profit, the, to
By admin on August 26, 2011
Why is it important to be top of mind to your past clients and referrers? In order to achieve professional success many focus their marketing actions on attending meetings to meet potential clients. While meeting potential clients is important don’t overlook your past clients and other people who have already referred to you. [...]
Posted in General Information | Tagged 10, and, be, clients, mind, of, past, professional, referrers, success, tips, to, top