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Election / Selection Quandary – How to Choose?

Choices you make could be a matter of life and death. Or they could be a matter of joy or despair. Sometimes we’re not happy with any of our alternatives. But champions know how to take lemons and make lemonade. There’s lots of excitement and enthusiasm about the 2008 US presidential campaign. Reporter, journalists and [...]

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How to Create and Market Your Own Product

Creating your own product to sell online is not as hard as it may seem at first. These days digital products are a hot commodity simply because they are informative, easily obtainable, and cost less than physical products. The first step to creating a product that will sell well and will easily make you several [...]

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How Numbers Helped Save One Venerable Magazine

Among publishers, advertisers, and other business folk, the idea that Americans hate numbers is almost proverbial. One publishing-industry dictum holds that each equation an author puts in a book’s manuscript will cut that book’s sales in half. Pundits decry slipping American math scores, suggesting that such math illiteracy may indicate threats to future American dominance [...]

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How to Outsource And Gain

Outsourcing has become a buzzword in the business world, globally. Slow growth in economies is forcing businesses to outsource, in an effort to bring down costs. However, bringing down costs is not the only objective of outsourcing. When you outsource there are two immediate benefits that are gained. The first one is cost savings and [...]

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How to Begin A Company Chart Program

Charts are living proof that “a picture is worth a thousand words.” Charts provide management with an easily understood review of a company’s past, present and projected future. When charts are used effectively, profits can be improved. It is necessary to employ a systematic, step-by-step approach to the adoption of a company-wide chart program. You [...]

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How to Choose A Restaurant Location

Wouldn’t it be wonderful if the selection of a site for a restaurant could be determined with a geiger counter or a dip stick? We could walk along proposed sites and nonchalantly wait for the buzzing of the counter or the sharp down pull of the dip stick to tell us that this is it! [...]

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How To Master The Goals of Psychology

The ability to set written goals and to create action plans are the ‘goals of psychology.’ These are far more important than technical skills, selling skills or speaking skills, because they bring into effect the “cybernetic goal seeking mechanism” of the brain. This mechanism means that once you impress on your mind the goal, then [...]

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